Ready for the TV 3.0 and NextGenTV revolution.
AstroTV is now NEXT
AstroTV NEXT is Mirakulo's most advanced digital TV platform, delivering an interactive, flexible, and fully integrated experience with the DTV+ (TV 3.0 ) and NextGenTV (ATSC 3.0 ) standards. With full support for harmonizing broadcast and broadband environments, AstroTV NEXT revolutionizes how content and services are delivered to viewers, enabling unprecedented interactivity and new opportunities for broadcasters, advertisers, and device manufacturers.
Schedule a Demonstration
If you are interested in scheduling an AstroTV NEXT demonstration, please contact: comercial@mirakulo.com
Key Features of AstroTV NEXT
Hybrid Broadcast + Broadband Experience
The new TV 3.0 is app-based! AstroTV NEXT organizes free-to-air TV channels as interactive applications, making it easier to discover and access favorite content.
The platform allows the creation of user profiles, enabling each household member to select their account when watching live TV. This feature provides personalized recommendations and retains preferences even after turning off the TV.
In addition to gathering and simplifying access to each broadcaster's applications, AstroTV NEXT integrates all the features of a Live TV Zapper, including the TV Guide, Content Search, watch Live TV from start, and more, delivering a more complete and intuitive viewing experience
DAI (Dynamic Ad Insertion) - Targeted Advertising
DAI technology enables the dynamic insertion of ads, replacing traditional linear advertising with personalized internet-delivered ads.
This replacement happens seamlessly and in sync, ensuring the best viewing experience while creating new monetization opportunities for broadcasters and advertisers.
Ad targeting can be based on the logged-in user’s profile, location, or other criteria defined by the broadcaster.
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Linear Ads:
This is the traditional linear advertising transmitted by the TV station and accessed by all viewers who are tuned to that channel (Broadcast).
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Non-Linear Ads:
This is non-linear (Broadband) targeted advertising, which is loaded from an ad server based on the location and profile of the user logged into a TV service.
HTML5 Browser
AstroTV NEXT features a full HTML5 browser, enabling rich interactive services such as voting, TV-based shopping, and access to on-demand content catalogs. Broadcasters can develop and deliver interactive applications without requiring a Smart TV operating system.
Audience Data Collection
AstroTV NEXT includes advanced audience data collection mechanisms, providing valuable insights into viewer behavior and enabling more effective content and ad targeting.
Integration with the TV Tuner
With direct access to the TV tuner, AstroTV NEXT replaces the TV’s Live TV app, ensuring a seamless transition between broadcast and broadband content. This provides users with an intuitive and unified navigation experience.
Ready for 4K Video and Immersive Audio
AstroTV NEXT supports the latest display technologies, including MPEG-5 video streaming in 4K at 60fps with the VVC codec enhanced by LCEVC, along with MPEG-H immersive audio—delivering a high-quality audiovisual experience for viewers.
